Director of Marketing

The Director of Marketing will work closely with the Chief Operations Officer to develop and execute comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a strategic thinker with a proven track record in marketing leadership, particularly within the government sector. The ideal candidate will have a deep understanding of the Department of Defense and Federal agencies and the ability to create innovative marketing campaigns that align with our business objectives.

Key Responsibilities:

• Developing Marketing Strategies:

  • Create and implement aggressive marketing strategies to enhance brand visibility and drive customer acquisition.
  • Develop comprehensive marketing plans that align with the company's strategic goals and market opportunities.

• Managing Marketing Vendors:

  • Select, lead, and manage the marketing agency, ensuring close collaboration with the COO.

• Building Relationships:

  • Build and maintain strong relationships with key customers, partners, and stakeholders to enhance collaboration and drive marketing initiatives.
  • Develop and nurture sustained relationships with vendors, resellers, and other sales partners to leverage strategic collaboration and brand affinity.

• Analyzing Market Trends:

  • Conduct thorough market research and competitive analysis to identify new marketing opportunities and inform strategic decisions.
  • Stay informed about industry trends and emerging technologies to maintain a competitive edge.

• Collaborating with Other Departments:

  • Work closely with sales and product development to align marketing strategies with overall business objectives and customer needs.
  • Collaborate with the COO to ensure marketing budgets are effectively managed and aligned with company goals.

• Setting Marketing Goals:

  • Execute identified marketing goals and KPIs for the company, monitoring progress and adjusting tactics as needed to achieve targets.
  • Foster a results-oriented environment that encourages accountability and high achievement.

• Creating Marketing Campaigns:

  • Develop and implement innovative marketing campaigns across various channels, including digital, social media, and traditional marketing.
  • Utilize data-driven insights to refine marketing strategies and improve campaign performance.

• Tracking Marketing Activities:

  • Monitor marketing activities and track consumer behavior, leveraging analytics to inform decision-making and recommend strategy adjustments.
  • Identify areas for improvement within the marketing process and create targeted programs to address them.

• Identifying Areas for Improvement:

  • Implement best practices to enhance marketing efficiency and effectiveness, driving continuous improvement across the marketing organization.

Qualifications:

• Minimum of 5 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record of developing and executing successful, product-oriented marketing strategies.
• Strong record of targeted marketing campaigns toward customers within the Department of Defense and other Federal agencies.
• Strong understanding of government technology convenings, channels, and regulations for outreach.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
• Ability to develop, recommend to leadership, and execute strategic marketing plans that deliver results, including translating big ideas into tactical actions.
• Proficiency in marketing analytics and data analysis, with a strong analytical mindset.
• Experience with marketing automation tools, CRM software, design, and video production.
• Though infrequent, willingness to travel as needed to meet business objectives (10%).

Screening Criteria:

• Background Check: A thorough background check will be conducted, including verification of employment history, education credentials, and any criminal records. Any involvement in activities that may pose a risk to national security will also be checked.
• Security Clearance Eligibility: The candidate must be able to obtain required DoD clearance requirements.
• Reference Checks: Thorough reference checks will be conducted to gather insights into the candidate's professional conduct, reliability, and trustworthiness.